Free vs. Paid Traffic

Many people believe that all traffic should be free, but this isn’t always true. It can be worth it to pursue paid traffic avenues if you have a product that has been proven to convert very well. The trouble is, you will need some free traffic in order to test conversions, first.

I use one main rule of thumb when deciding whether or not to try paid traffic:
• If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling on specific product, I will try paid traffic.

This means that I WOULD send paid traffic to a sales page  or a review page, but I would NOT send paid traffic to a blog, forum, article directory, or other information-­‐style website.

Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

 

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